Privacy Policy

Last updated: 11 November 2026

Thanks for joining the Nat’Cho Matcha waitlist. Here’s a plain-English explanation of what we do with your details. We keep it simple: we only collect what we need, we never sell it, and you can leave at any time.

Who we are

Nat’Cho Matcha (“we”, “us”) is a matcha brand based in London, UK, run by Raha. We are the “data controller” for the information described below. You can contact us at raha@natchomatcha.com.

What we collect

When you join the waitlist we collect:

• your first name and last name
• your email address
• your phone number
• your confirmation that you’d like to hear from us, and when you gave it

We don’t ask for payment details, and we don’t use advertising cookies on this page.

Why we use it

• to add you to our waitlist and send you launch news
• to send you early-access offers and discounts
• to send occasional news and updates about Nat’Cho Matcha

Our legal basis

We use your details because you have given us your consent by ticking the box on the waitlist form. You can withdraw your consent at any time (see “Your rights” below).

Who we share it with

We store your details in HubSpot, the customer-management and email service we use to send our emails. HubSpot acts as our service provider (a “data processor”) and only handles your data on our instructions. We use HubSpot’s European data centre. We never sell your details or give them to anyone else for their own marketing.

How long we keep it

We keep your details until you unsubscribe or ask us to delete them. If you unsubscribe, we may keep a minimal record so that we don’t email you again by mistake.

Your rights

Under UK data protection law you have the right to:

• ask for a copy of the information we hold about you
• ask us to correct or delete it
• object to or restrict how we use it
• withdraw your consent at any time

To unsubscribe, click the unsubscribe link at the bottom of any of our emails, or email raha@natchomatcha.com and we’ll sort it quickly.

If you’re unhappy with how we’ve handled your data, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk. We’d appreciate the chance to put things right first.

Changes

If we change this policy we’ll update the date at the top of this page.